DIFFERENTIATION • SMB
There's no better time than now to accelerate revenue and company size.
Start by solving these differentiation problems:
1. Marketing talent is wearing too many hats
2. Revenue growth has seemingly hit a ceiling
3. You feel stuck between new and legacy competitors
You have too many wide-"I" shaped marketing talent. You need narrow-"T" shaped talent.
We see this every year with SMBs. Each marketing talent is trying to be a specialist in almost everything, but the results tell a story of a marketing generalist. Don’t get us wrong. It’s good to know a lot about marketing, but at the end of the day, you want marketing talent that specialize in one to three strategies. This is where you get faster, efficient results. Your competition has the budget to hire more specialists than you, so let’s do some research to discover gaps in their marketing’s specialty portfolio.
Stop employees from being a swiss army knife
What are the 3 stages of differentiation for an SMB?
White Buffalo Calf
Alpha White Buffalo
Your buyer personas and product need an injection of innovation.
Stale buyer personas, neglected customers, and slowly-evolving product are three of the biggest reasons a small to medium sized business hits a revenue ceiling. Actually, they don’t hit it, they’re unaware of the fact they built it. There are more profitable, tailored buyer personas hiding in your existing persona and customer set, and we need to work together to discover, unlock, and market them. Furthermore, their feedback on your product will influence new innovations that will expand your footprint in existing accounts and spontaneously attract new customer segments.
Stop force-feeding your existing prospects and customers
Break through the market share ceiling with your customer-getting distinction.
You’re a small to medium sized business, but you have bigger aspirations. You want to evolve into a small to medium sized enterprise, and possibly continue to go up from there. If you feel squeezed between creative startups and established enterprises, you need to maximize the communicaiton of your customer-getting distinction. This starts with building more confidence in your differentiators in the minds of prospects, customers, and especially employees.
Stop holding back on communicating your differentiator
Talk to a Differentiation Expert
Well, if you ask John Rambo, it has a lot to do with whether or not you are welcomed or shunned by the public upon your return from service overseas. WAIT—Why are you sharing this information on a differentiation page? Schedule a call with our SEO Expert to find out!