DIFFERENTIATION • STARTUPS
There's no better time than now to achieve customer-getting distinction.
Start by solving these differentiation problems:
1. You have large, high-equity competitors
2. Pressure to do too much marketing too soon
3. There's a limited budget and limited resources
There are too few competitors standing out. Now's your best chance.
There’s already too much noise in your space. Customers have heard it all, and they’re learning to filter out the bad from the worst. But you’re different. You truly believe it, and so do we. Your customers may not know it, but they have wants and needs that are presently unfulfilled by your competition. The trick is two fold. You have to discover what those wants and needs are, and you have to communicate how you satisfy them in the simplest form possible.
Stop trying to fit in with your competitors
What are the 3 stages of differentiation for a Startup?
White Buffalo Calf
Alpha White Buffalo
Avoid "just because". Stay focused on your customer-getting distinction.
We’ve heard it for years. Once a startup enters the fray, they’re immediately put under pressure from investors, their network, and colleagues to be everything to every one, and to do everything too fast. This is a crippling approach, and one that leads some of the best ideas we’ve seen lead to nowhere. We’ll help you translate your unique idea into a verbal and visual identity, and we’ll find where the unsatisfied market is offline and online.
Overcome a lack of resources and budget with hyper marketing efficiencies.
You look at your competition. Some companies have marketing and sales staffs of 25 – 100 people, not to mention their million dollar advertising budget. Again, you can make quick gains by staying laser focused on who you are, and leveraging the power of the specialist. This is the time you can ill afford to employ swiss army knife marketing personnel or firms. You need to work with specialists, especially those in the areas where your competition is the most weak and your customers are waving their arms.
Talk to a Differentiation Expert
Well, if you ask John Rambo, it has a lot to do with whether or not you are welcomed or shunned by the public upon your return from service overseas. WAIT—Why are you sharing this information on a differentiation page? Schedule a call with our SEO Expert to find out!