Disconnected digital marketing tactics are creating a broken customer experience.
Start by solving these digital marketing problems:
1. There's too many top-of-funnel initiatives
2. Your online engagement metrics are too low
3. Google doesn't consider you an authority
Avoid the Leaning Tower of Pisa effect by balancing digital marketing initiatives.
Digital marketing funnels that are too top-heavy tend to lean and fall over, spilling out all of the propsects and leads you worked hard to attract. This is a bad thing for you and a good thing for your competitors. By building out middle-of-funnel and bottom-of-funnel digital marketing initiatives, you hyper-accelerate the buying process for prospects and leads, and you cement the loyalty of your existing customers.
Stop hyper-focusing on top of funnel results
What are the 3 stages of the Digital Marketing Funnel?
TOFU Digital Marketing
While General Tso’s Tofu Stir Fry sounds really good right now, we’re actually talking about Top-Of-FUnnel Digital Marketing. This stage gets all of the attention from other digital marketing firms. We like to integrate and balance this stage with the two others for quicker, sustained success for you.
MOFU Digital Marketing
The middle-of-the-funnel is where the conversions happen. Creating personalized landing pages with hypnotic copywriting and call to actions, gamification programs that create a sense of competition and achievement, and pricing strategies that hammer home pre-conceived ROI are three of the most popular MOFU initiatives.
BOFU Digital Marketing
The bottom-of-the-funnel is where you achieve maximum retention. Keeping loyal, raving fan clients is a top priority in business, and if this isn’t making up 1/3 of your digtial marketing initiatives, you may have a few leaks in your funnel. Let’s work together on staged website traffic, user research, client email marketing, and building a digital community.
Stop waiting for engagement. Start cultivating a digital community.
We’ve seen it before. Hours are invested in designing one piece of digital content. It’s published on a website and distributed across social media. Nothing. Too often companies create static, self-serving, copycat, or mismatched content, only to be discouraged by its lack of engagement. In addition to creating unique content that satisfies the interests of your target audience, you need to create content that consistently delivers a dynamic, value-rich experience.
Stop relying on email to engage with users
You are what you E-A-T: Expertise, Authority, and Trustworthiness.
When you create and distribute content, how is it satisfying Google’s algorithm? If your answer is “I don’t know?”, you need to pull on the emergency brake and adjust. Google has discovered that content creators who have a demonstrated level of expertise, authority, and trustworthiness across their digital footprint are more apt to satisfy an online user’s search query than creators who do not. This is more than just your blog. It’s digital everything.
Stop expecting Google to know who you are
Talk to a Digital Expert
Digital Marketing FAQs
Digital marketing is the orchestrated use of digital technology and the internet to distribute personalized communications and engage with customers. There are dozens of disciplines under the digital marketing umbrella, including social media, search engine optimization, online content marketing, and website and app development. Don’t let the quantity of disciplines intimidate you, as your first priority should be to understand your customers digital footprint and integrate all digital marketing initiatives.
With each passing year, the number of customers who start their decision making process online continues to grow. Customers will typically start this process by searching on Google or YouTube, starting a converstation on Facebook, Twitter, or LinkedIn, or visiting their favorite online news or trade journal. Luckily for businesses, there are strategies and tactics that can capture their interest and data on page 1 of search results, by listening for brand or product mentions on social media, and achieving placement and share of voice in online news or trade journals.
It can be, if you or your digital marketing firm fails to deploy a sound, well-orchestrated omnichannel strategy. WAIT—Why are you sharing this information in the FAQ section of this page? Schedule a call with our SEO Expert to find out, because it’s bewildering to us too that 50 people search this exact question every month.