If your marketing isn't fueled by imagination, it's running on empty.
Start by solving these marketing problems:
1. Marketing management is not one of your differentiators
2. Your marketing agency is not a strategic partner
3. Marketing is not a Top 3 priority at your company
How you manage marketing is more important than you think.
No matter how sound your marketing strategies and tactics are, they’ll fall on their face if improperly managed. Having a flawless marketing management strategy is critical to nurturing the momentum and disposition inherent in your department and organization. Let’s make marketing management your newest competitive advantage.
Stop focusing on the bottom of the org chart
What are the 3 elements of our Marketing Imagination Engine?
High-performing marketing department’s are driven by the belief that their brand, marketing, product, staff, and everything else is uniquely different then the competition. By differentiating everything, you immediately acquire a competitive advantage that is impenetrable to the competition.
Other marketing firms get you to believe that your customers buy “things”. We understand that your customers buy “solutions to their problems”. We dive deeper into the mind of your markets to better understand customers, their evolving problems, and what captures their attention.
Innovation is often believed to be synonymous with technical complexity. Nothing could be farther from the truth. Innovation drives progress, and this progress is accelerated when it’s simplified and accessible to all staff. Another differentiator to attract new, sought-after talent!
You're invested in your marketing agency. Do they return the favor?
If your marketing agency isn’t invested in the same things you are, and at the same level, now and for the future—why are you investing in them? While other firms try jamming individual marketing services down your throat for “just because” reasons, we take a more strategic and customized approach to your marketing roadmap.
Stop using profit-margin chasing marketing firms
If marketing isn't your company's #1 concern, then you're not #1 in your industry.
There are several quotes by historic business experts that hammer home the idea that marketing should be every company’s number one priority. As it should be, because you’re here to find new ways to create, attract, and retain customers. Let’s add a multiplier effect to this prioritization!
Stop prioritizing that which does not generate revenue
Talk to a Marketing Expert
Marketing is the creative process for delivering value to customers. This creative process is made up of dozens of activities not limited to market research, product innovation, branding, marketing communication, distribution, and customer service. Marketing is the most important function of at a profitable business, and the least important function at a less successful business.
The marketing imagination is the limitless creation, collection, and execution of innovative ideas that will propel a company to year-over-year growth. All sound marketers start their strategies and tactics with the three elements of the marketing imagination—differentiation, customer focus, and innovation. No other series of elements delivers more predictible wins for a marketing department.
I just got off the phone with Gordon Gekko, and while he believes the stock market is always open, he confirmed that the NYSE opens for trading at 9:30am EST. WAIT—Why are you sharing this information on a marketing page? Schedule a call with our SEO Expert to find out!