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DIFFERENTIATION

Differentiate while your competitors stay the same.

Your competition’s marketing is not meeting the rising standards of your customers.  White Buffalo Creative will help your brand and marketing stand out from the herd of sameness.

The Only Differentiation Firm in the World

GENERALISTS ARE A DIME A DOZEN. SPECIALISTS SOLVE PROBLEMS.

Traditional marketing firms focus on their profit margin, delivering clients minimal-effort and low-cost templated assets that generate below average results. Differentiation firms focus on only one client per industry, delivering maximum-effort and high-ROI marketing assets that exceed all client expectations.  

for Enterprise Companies

Blockbuster. Polaroid. Toys R Us. If you’re 😬, it’s because you know where delivering on a customer’s minimal expectations can get you. You need a roadmap that delivers customers everlasting, relevant potential.

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for Mid-Market Companies

You’ve come a long way, but now you’re ready to take a sizable bite out of your competitors’ market share. Don’t take the marketing plunge without knowing why customers think you’re better than the rest.

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for Small & Medium Sized Companies

You’re either on Main Street or not far from it. Your business is one of 30 million SMBs that drive our economy. If you aspire to grow in revenue and size, we have a roadmap just for you.

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for Startups

Most startups wait until it’s too late. Don’t make the same mistake! Your product is amazing, but you need a stronger brand identity to establish short- and long-term gains.

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for Personalities

Your name is a brand. Whether you’re an A or D list celebrity, like a business, your brand needs to be managed, but with greater care and attentiveness. Move up the list and stay there with a bulletproof image.

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"Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage."

Ted Levitt, Author of The Marketing Imagination

The Simple Secret of Differentiation

YOUR COMPETITION DOESN’T WANT YOU TO KNOW THIS!

Differentiating your brand, marketing, and everything else is the secret sauce to more awareness, more revenue, more market share, and more employees. Your competitors don’t see this as a priority. 

Increase Awareness

When you see the word ‘Apple’, do you first think of the 🍎 or the 📱? Let’s create raving fans who absolutely love your brand and can’t stop telling other people about your product. 

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Increase Revenue

Profit from your customer-getting distinction. Let’s start with laser focused differentiation, positioning, and branding, and finish with more efficient, productive communication.

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Increase Market Share

Differentiate to lead your industry. New growth strategies will invigorate your organization, attract new customers, and make Marketing the MVP.

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Increase Size

Hiring more talent is a hidden benefit of differentiation. Not only is an increase in reveneue making this venture viable, but your enhanced brand image will drive a huge boost in applications from the top 1%.

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"Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation."

Peter Drucker

Differentiate or Die.

YOU’RE IN BUSINESS TO WIN, NOT LOSE.

Dear Business Professional,

“Differentiate or die.”

That’s a quote from the late, great and renown marketing strategist, Jack Trout. He’s not alone. Theodore Levitt. Steve Jobs. Richard Branson. Jack Welch. Jeff Bezos. All of whom are/were passionate and committed to the strategy of Differentiation, and all of whom experienced the fruit of applying this strategy to their brand, marketing, and everything else.

The time is now to stand out from the herd of competition when your customers are faced with more choices than ever before. It’s time to meet the next generation of Differentiation strategists.

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cover photo for part 2 of the marketing warfare blog series
WBC

Marketing is War. Part 2: Size Matters.

MARKETING WARFARE Marketing is War. Part 2: Size Matters. Kyle Börner Cofounder, Chief Creative Marketer and Strategist Market Leadership. You’re either there or you’re working

Read More »
cover photo for the marketing warfare blog series
WBC

Marketing is War. Part 1: Why Marketing Warfare is the Real Growth Marketing.

MARKETING WARFARE Marketing is War. Part 1: Why Marketing Warfare is the Real Growth Marketing. Kyle Börner Cofounder, Chief Creative Marketer and Strategist Growth Marketing.

Read More »
Marketing Blog - 5 Reasons your not going to grow in 2020
WBC

5 Reasons You’re Not Going to Grow in 2020

5 Reasons You’re Not Going to Grow in 2020 Kyle Börner Cofounder, Chief Creative Marketer and Strategist The Common Management Traps to Avoid at All

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What we do

White Buffalo Creative is a differentiation firm. Not a marketing firm. Not an advertising agency. We can do either but we do everything better. You’re thinking, “How do I differentiate our brand, our marketing… our everything?” The proof is in the prairie. You have to stand back from the herd before you can stand out. That’s where we come in. Your white buffalo is born from an innovative competitive analysis of your brand, marketing and everything else. If this doesn’t sound familiar, it shouldn’t. We’re one of a few differentiation firms in the world. Why is this important to you?  Well, what is the goal of business?

Locations
Buffalo

640 Ellicott St
Buffalo, NY 14203

Nevada

6329 Spindrift Foam
Las Vegas, NV 89139

We like to talk business

Kyle Börner
Cofounder, Chief Creative Marketer & Strategist

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