It seems like we’ve all been slowly and carefully sold the idea that competition is unhealthy. But honestly, without competition, we’d all be the same. The message of the Marketing Warfare mentality was delivered to me like a punch in the mouth. Our firm is refocused on what makes us different, and we’re doubling down on being more strategic about how we communicate those differentiators. We all need the occasional nudge out of our comfort zone, and this eBook was more like a swift kick in the pants. A nudge is good, but a kick is more effective… and it’s led to more precise action. We’re learning to apply a more scientific approach to our marketing, and this is allowing us to measure results better than ever. It’s also helping us grab market share with less effort.