Differentiation starts here.
Do us a favor. Picture a field of buffalo. Imagine that each buffalo is a competitor. The market leader is the alpha male. The young, energetic buffalo calf is the innovative startup. It’s a large herd. Your customers pull off to the side of the road. Everyone has their favorite buffalo. “That one!” “No, that one!” But what about you? Customers can’t see your business. All they see is a field of brown buffalo, and they have a new favorite every month. Can you wait to be the new favorite of the month? No. You’re different, and you know it. “Wow! Look at that one!” Everyone points. They take pictures. You’re the white buffalo. The only white buffalo. The word spreads. You’re trending on social media. Customers travel from afar to catch a glimpse. A legend grows.