Your brand needs a clear, meaningful point of differentiation.

Start by solving these brand problems:

1. Your logo and name don't communicate your difference
2. Your brand does not own an idea in the customer's mind
3. Your branding is overly complex and overreaching

Build a brand that stands out from the herd.

40 years ago companies were faced with a problem that their customers had too many choices and too much marketing exposure. Fast forward to the year 2021, and the choices and marketing exposure level has more than tripled. If your logo and brand name fail to quickly and easily communite your customer-getting distinction, you’re leaving money on the table.

Stop hoping that customers “get you”

brand differentiation, a white square standing out amongst red squares

What goes into building a differentiated brand?

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Customer Insights

Other agencies will follow the traditional research path where the results are skewed with conscious, inaccurate data. We’ll dive deeper into the mind of your customers by analyzing unconscious, accurate insights.
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Competitive Analysis

Other agencies only focus on your direct competition, allowing for the possibility that you’ll lose meaningful associations already owned by indirect competitors. You need to own an idea that no other company on the planet possesses.

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Brand Build

Other agencies leave you out in the cold without an umbrella, surprising you with a brand position that may not resonate with you the brand owner. We’ll keep you deeply involved from start to finish, delivering the highest peace of mind.

Plant your brand flag in the customer's mind.

Innovation and Apple. Safety and Volvo. Electric and Tesla. Whether or not a person is in the market for a computer, car, or home energy, one thing is for certain—Over 90% of all possible buyers attribute these brand positions with the aforementioned companies. What is the one position you need to own for massive growth?

Stop blending in with direct and non-direct competitors

a market leading brand at their apex
a brand manager experiencing a eureka moment

Brand Simplicity is the ultimate sophistication.

I’m pretty sure Leonardo DaVinci would agree to his modified quote. Even a genius like him would observe how overly complex brands have become over the past 25 years. Yes, while the buyer is smarter and performs three times as much research prior to purchase than before, simplicity still resonates, influences, and accelerates their buying process.

Stop sounding too technical or catchy

Talk to a Branding Expert

Talk to a Branding Expert
What are your branding challenges?
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Brand Differentiation FAQs

Branding is the creation of the tightest integration between a company’s name, logo, position, and marketing with a hyper-unique identity, feeling, meaning, and distinction in the mind of its customers. There is much debate about which should be addressed first (kind of like the chicken and the egg argument). Other agencies build a “creative” brand and attempt to shove it down your and your customers throats. Here at White Buffalo, we always start with the mind of your customer, because that’s where the fastest and most sustainable results are born.

Brand equity is the aggregated perceived and realized value of your brand in the mind of the customer. This includes all of the positive thoughts, memories, and feelings tied to your brand, as well as the purchasing level exercised by the customers. Lastly, your brand equity is also measured by the level of difficulty for a competitor, new or old, to make gains against your brand’s value. Other firms like to make compliments about your competitors’ brand. White Buffalo Creative practices marketing warfare, and that means we’ll only work for your benefit, today, tomorrow, and into the future.

This comes straight from my veterinarian—do not feed yogurt to your dog! The common diet for dogs is meat, grass, and some berries and vegetables. WAIT—Why are you sharing this information on a branding page? Schedule a call with our SEO Expert to find out!