Differentiation is a long word, but its path to success is short.
Start by solving these differentiation problems:
1. Too many people ask "What do you do?"
2. Your company is not growing exponentially
3. Your employees are not excited about your vision
You need to convey meaning to differentiate your brand.
You’re in a competitive industry. Some of your competitors are afraid to stand out, while others are trying to be everything to everyone. If you ask them, they all want to be different. But at the end of the day, your customers step back and see a field of brown buffalo. This causes the dreaded “customer confusion”. It also creates opportunity for you to be the white buffalo that attracts new customers, retains loyal customers, and establishes the single idea you always wanted at the forefront of all customers’ minds. All you have to do is differentiate your brand, thereby making your company, product line, and people more meaningful. Do you want to stand out from the herd?
What are the 3 stages of differentiation?
White Buffalo Calf
Alpha White Buffalo
Your need for new customers demands differentiated marketing.
You need to differentiate your organization to lead your industry.
Stop feeling comfortable with your market position
Talk to a Differentiation Expert
Differentiation should be the first step on any company’s marketing roadmap. What makes you different? Most firms step over this critical question and hyper concentrate on tactics, but if your unique difference or set of distinctions is not clear and present in your communication, your efforts will fall on its face. Differentiation is also about knowing what is unique about your product, brand, and everything else in the mind of your customer so you’ll be more effective at positioning yourself in comparison to your competition.
Why does someone have more peace of mind purchasing an Apple computer over a Dell computer? It’s more expensive, it has less memory and a smaller screen, and it has less applications for your occupation. This is the role of branding. You purchase the Apple for several reasons, not limited to your reputation, your desire to be perceived as innovative, your fandom for Steve Jobs, among other reasons. Your subconscious has dozens, if not thousands, of associations and feelings assigned to today’s brands, and this more than the product itself influences purchasing behavior.
Well, if you ask John Rambo, it has a lot to do with whether or not you are welcomed or shunned by the public upon your return from service overseas. WAIT—Why are you sharing this information on a differentiation page? Schedule a call with our SEO Expert to find out!